Under the operation of MGC Marine Group of Companies, the distribution of Chris Craft riverboats began in the year 2022. MGC Marine obtained the exclusive rights to import and distribute Chris Craft products, as well as provide various services, solely in Thailand and ASEAN member countries. As of September 30, 2022, the group does not yet have a riverboat distribution center. However, they are currently in the process of establishing a full-service distribution center for riverboats, which will be the first of its kind, located at Riverdale Marina in Pathum Thani province, planned to be operational within the first quarter of 2023.
Chris Craft is a historic riverboat brand that dates back to the year 1874. It is renowned for its excellent quality and represents a symbol of freedom as an American-made riverboat that can navigate various locations. In the year 2021, Chris Craft riverboats held the top market share based on revenue. These riverboats primarily target customers with high net worth, water sports enthusiasts, and those who already own yachts and seek riverboats for use in rivers. Chris Craft riverboats come in various models, including those with sterndrive engines like the Launch series and outboard engines, which save space on the boat, such as the Launch GT, Calypso, and Catalina models. The price range for Chris Craft riverboats is approximately 7.5 to 15.5 million Baht, varying based on the model and size of the boat.